Best Email Marketing Platforms for Shopify: $961.20 or $1,800 a Year?

At 10,000 contacts, the answer turns on one number: how many emails you send. Ranked by 12-month cost, the best email marketing platforms for Shopify split into plans with a monthly send cap and plans without one.

Stay under 100,000 a month, about 10 to each subscriber, and MailerLite Comfort covers your Shopify store for $961.20 a year. Go past that cap and MailerLite Power lifts it for $1,393.20 a year, while Omnisend Pro does the same for $1,800. Klaviyo Email costs that same $1,800, and it earns it only when live Shopify customer data drives your emails.

12-Month Cost: MailerLite Comfort Runs $838.80 Less Than Klaviyo at 10,000 Contacts

Seven plans priced by contact count, sorted by 10,000-contact cost, lowest first. Prices were read 2026-10-20 from the pricing page linked in each row. “Not shown” means no verified figure. Brevo prices by email volume, so it sits under Also Considered.

Plan	Emails a month at 10,000	1,000 contacts	10,000 contacts	50,000 contacts
MailerLite Comfort	100,000	$205.20	$961.20	$3,445.20
Mailchimp Essentials	100,000	Not shown	$1,320.00	Not shown
MailerLite Power	Unlimited	$421.20	$1,393.20	$4,201.20
Beehiiv Lite	Unlimited	$588.00	$1,428.00	$2,988.00
ActiveCampaign Starter	Not shown	$180.00	$1,788.00	Not offered
Klaviyo Email	100,000	$360.00	$1,800.00	$8,640.00
Omnisend Pro	Unlimited	Not shown	$1,800.00	$8,580.00

Gap at 10,000 contacts = $1,800.00 Klaviyo Email − $961.20 MailerLite Comfort = $838.80 a year.

The billing terms differ. Klaviyo’s figure is 12 monthly payments, while MailerLite Comfort’s $961.20 is its annual-billing price. Billed monthly, Comfort costs $1,068.00, so the gap shrinks to $732.

The cap works out as 100,000 emails ÷ 10,000 contacts = 10 emails per contact a month. That one number decides whether a capped plan fits. At the small end, Klaviyo Email costs $360 for 12 months at 1,000 contacts. That puts live Shopify data at $30 a month while your list is small.

How We Evaluated the Platforms

Each plan was compared on five criteria:

1. 12-month cost at 1,000, 10,000 and 50,000 contacts. A contact band is the list-size bracket a vendor prices by.
2. Monthly email allowance at each band.
3. Documented Shopify integration.
4. SMS and other paid add-ons.
5. Overage and usage-limit exposure.

Every price and allowance comes from the vendor’s own pricing page, read 2026-10-20. For criterion 3, EmailToolTester’s Shopify roundup says every service it reviewed integrates with Shopify, all four picks included, though some sync data better than others.

Klaviyo Email: Live Shopify Data for $1,800 a Year at 10,000 Contacts

Klaviyo Email suits a store whose emails depend on what shoppers just did in Shopify.

The catch: Klaviyo’s pricing page puts 10,000 contacts at $1,800 for 12 months. That’s $838.80 more than MailerLite Comfort for the same 100,000-email allowance. If you mostly send scheduled newsletters rather than emails set off by store activity, MailerLite Comfort keeps that money in your pocket.

Its Shopify integration syncs customer data in real time, per 20North’s Shopify platform guide. Real time means a change to a customer in Shopify shows up in Klaviyo right away. That matters for any email set off by a purchase, because old data can send a reminder to someone who already bought.

The 10,000-contact tier includes 100,000 emails a month, per Klaviyo. SMS (text messages) costs $0.01 per message plus carrier fees.

Buy it if: live Shopify customer data drives your campaigns and 100,000 emails a month covers your 10,000 contacts. Skip it if: your main goal is the lowest 10,000-contact cost. Use MailerLite Comfort instead.

Omnisend Pro: Unlimited Sends for $1,800, but MailerLite Power Lifts the Cap for Less

Omnisend Pro suits a store that emails each contact more than 10 times a month, which is past the cap on the capped plans here.

The catch: you can get uncapped sending for less elsewhere. MailerLite Power removes the cap for $1,393.20 a year at 10,000 contacts, which is $406.80 less. At 50,000 contacts, Omnisend Pro’s $8,580 is about twice MailerLite Power’s $4,201.20 and nearly 3 times Beehiiv Lite’s $2,988. Both of those plans are uncapped too.

Omnisend Pro includes unlimited monthly emails at 10,000 contacts for $1,800 a year, or $150 a month: Klaviyo Email’s price without the 100,000-email cap. It also tops EmailToolTester’s list of 14 Shopify email tools as “Built for Ecommerce,” and its pricing page lists SMS from $0.007 a message. That page also claims “Save up to 35% vs. Klaviyo,” but on the 12-month prices above, the gap is $0 at 10,000 contacts and $60 at 50,000.

Buy it if: you send past 100,000 emails a month and want SMS from the same tool. Skip it if: you don’t need unlimited sends. Use MailerLite Comfort instead.

MailerLite Comfort: The Lowest Cost of the Four Picks at 10,000 Contacts

MailerLite Comfort suits a store that sends up to 10 emails per contact a month and wants the smallest bill.

The catch: Comfort caps sends at 100,000 a month at 10,000 contacts, per MailerLite. If you outgrow it, MailerLite Power removes the cap for $1,393.20 a year, and Omnisend Pro does the same for $1,800.

Comfort costs $961.20 for 12 months at 10,000 contacts on annual billing, which is $80.10 a month, per MailerLite’s pricing page. Billed monthly it’s $1,068.00, still $252 under Mailchimp Essentials. Its 100,000-email allowance matches Klaviyo Email and Mailchimp Essentials.

Buy it if: your store stays within 100,000 emails a month at 10,000 contacts. Skip it if: you need unlimited email volume. Use Omnisend Pro instead.

Mailchimp Essentials: $358.80 More Than MailerLite for the Same 100,000 Emails

Mailchimp Essentials suits a store whose list already sits in Mailchimp and that wants a capped plan cheaper than Klaviyo.

The catch: Mailchimp’s pricing page says overages apply if you go over the contact or send limit. To avoid them, check your usage each month. If you keep hitting the limit, move to an uncapped plan such as Omnisend Pro.

Essentials costs $1,320 for 12 months at 10,000 contacts and includes 100,000 emails a month, per Mailchimp. That’s $480 less than Klaviyo Email. SMS is a paid add-on on Essentials, not part of the plan, so budget for it on top. If your list already lives in Mailchimp, weigh the $358.80 a year you’d save on MailerLite Comfort against the work of moving it.

For a second cost check, see Brevo vs Mailchimp at 10k contacts.

Buy it if: you want 100,000 emails a month at 10,000 contacts and will watch your usage. Skip it if: your main goal is the lowest cost for 100,000 emails a month. Use MailerLite Comfort instead.

Also Considered

• Shopify Messaging: Shopify’s own app covers email, SMS and WhatsApp, and the first 10,000 emails a month are free, per its Shopify Messaging listing. After that, pricing starts at $1 per 1,000 emails. At 100,000 emails a month, that comes to at least $1,080 a year, $118.80 more than MailerLite Comfort.
• Brevo: $497.04 for 12 months on its pricing page. Brevo prices by email volume, though, and that figure buys 40,000 emails a month. At 10,000 contacts that’s 4 emails per contact, under half of Comfort’s 10.
• Beehiiv Lite: $1,428 a year at 10,000 contacts with no send cap, per Beehiiv’s pricing page. That’s $372 under Omnisend Pro but $34.80 over MailerLite Power.
• ActiveCampaign: priced in the same dataset. Read its pricing page at your own contact count before you compare.

Next step: If you also plan automated email sequences, compare drip email marketing software for e-commerce ranked by 12-month cost.

Next step: read more in Best-of guides on MarketingRating, or check the figures in Email marketing pricing: the true 12-month cost at 1,000, 10,000 and 50,000 contacts.

FAQ

What is the best email marketing platform for Shopify?

It depends on how often you email. Under 100,000 emails a month at 10,000 contacts, MailerLite Comfort is the cheapest of the four picks at $961.20 a year. If live Shopify data drives your emails, Klaviyo Email syncs customer data in real time and costs $1,800 a year at that size.

Is Mailchimp SMS free?

No. Mailchimp’s pricing page lists SMS as an add-on for Essentials. It lists SMS plus MMS (picture messages) as an add-on for Standard and higher plans.

How much does Klaviyo SMS cost?

It costs $0.01 per message plus carrier fees, per Klaviyo’s pricing page. One text to 10,000 contacts costs $100 plus carrier fees.

Is Shopify’s own email free?

Up to a point. Shopify Messaging is free to install, and your first 10,000 emails each month are free, per its Shopify Messaging listing. After that, pricing starts at $1 per 1,000 emails.