<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>MarketingRating</title><description>Marketing tools and agencies, rated on what they actually deliver</description><link>https://marketingrating.com/</link><item><title>Claude Skills for Marketing and Sales: Call Recaps Before Emails</title><link>https://marketingrating.com/claude-skills-for-marketing-and-sales-teams-what-to-build-first/</link><guid isPermaLink="true">https://marketingrating.com/claude-skills-for-marketing-and-sales-teams-what-to-build-first/</guid><description>Your first skill should be one a colleague can check, like call recaps. Then bake in the Gmail and Google rules before any skill writes to customers.</description><pubDate>Tue, 20 Oct 2026 00:00:00 GMT</pubDate><category>Stack blueprints</category></item><item><title>Hiring an SEO Agency for Your Store: 3 Tests the Fee Won&apos;t Show You</title><link>https://marketingrating.com/how-to-choose-an-seo-agency/</link><guid isPermaLink="true">https://marketingrating.com/how-to-choose-an-seo-agency/</guid><description>Signing an SEO agency for your Shopify or WooCommerce store? Get the access to grant, the contract clauses to ask for, and a scorecard to rank proposals.</description><pubDate>Tue, 20 Oct 2026 00:00:00 GMT</pubDate><category>Agencies and budgets</category></item><item><title>How to Justify E-commerce SEO Spend: Promise a Cut Date, Not Rankings</title><link>https://marketingrating.com/how-to-justify-seo-budgets-in-the-ai-search-era/</link><guid isPermaLink="true">https://marketingrating.com/how-to-justify-seo-budgets-in-the-ai-search-era/</guid><description>Stop defending SEO with ranking promises. Split it into five lines, each with a metric, a formula and a review date: it pays by then, or you cut it.</description><pubDate>Tue, 20 Oct 2026 00:00:00 GMT</pubDate><category>Agencies and budgets</category></item></channel></rss>